riseabove

Riseabove is a clothing brand centering on individuals who use fitness and nutrition to overcome difficulties in life. The brand is bold, energetic, and positive and the vibrant red-orange brand color reflects this. The logotype is bold and italic to emphasize movement and motion.
The brand seal and tertiary logo incorporate a phoenix, the epitome of rising above. The brand also utilizes “the slash” which symbolizes a scar. A scar is a reminder of past pain, but a symbol of healing.
brand seal
campaign animation
"the slash" symbol