There are many variations of asterisks. Some are simple, others are playful. These variation reminded us of similar differences in people. Nak*d yoga is a collective of donation-based classes with the intent to strip the ego out of yoga. Nak*d is about fun and bringing people together.
The branding uses the many versions of asterisks to create a dynamic logo, where there are five different versions, but each still is easily recognizable. The brand also uses a series of bright colors to match the energy of the instructors. The slogans used are playful and funny to encourage people to “get nak*d with us.”