The cut rectangular form of the Issa Logistics logo references a truck trailer in motion. The rectangular box symbolizes the trailer, while the cut, angular edges emphasize movement and speed. The branding scheme also extended to the USDOT id numbers and the truck numbering, where a unique typeface was designed to match the angular letterform in the logo.
Because Issa is a short and easy-to-remember name, an important aspect of the design was to make ISSA big and bold. The branding scheme for Issa Logistics reflects the companies commitment to speed and dependability.